About PlayByPlay
PlayByPlay is a seat-filling organisation. PlayByPlay and its membership exist first and foremost as a service for producers and theatres to fill specific empty seats for productions and to be the most positive audience members possible.
As such, members are not purchasing tickets... members are promising to discreetly fill unsold seats that are given free of charge and as a gift from the producer/theatre.
When making a reservation through PlayByPlay members are promising to fill the exact seat(s) assigned to them by the theatre for that performance.
Members are strongly encouraged to purchase programmes, drinks or sweets whilst attending a production as a small “thank you’ to producers and theatres for the gift of complimentary seats.
A seat-filler is a person who fills a specific empty seat during an event. Our members help fill specific unsold seats for theatre, music, comedy and other live events.
The producers of the event give complimentary seats to PlayByPlay, which we then pass on to our members. As seat-fillers, PlayByPlay and its membership exist first and foremost as a service for producers and theatres to fill specific empty seats for productions and be the most positive audience members possible.
As such, members are not purchasing tickets... members are promising to fill specific unsold seats that are given to you free of charge and as a gift from the producer/theatre.
When you make a reservation through PlayByPlay you are promising to fill the EXACT seat(s) assigned to you by the theatre for that performance and are NEVER allowed to request special seating or that your seat is moved.
NOTE: Special seating is always available for purchase directly from the theatre.
Producers occasionally have empty seats that they would like filled for a performance (previews, critics performance, opening night, seasonal variations, etc.). Why? A full house makes the theatrical experience more exciting for those who have purchased tickets, as well as for the performers. If possible, producers would prefer to have appreciative theatregoers in those seats... and, that is where PlayByPlay enters the scene. We have an exclusive, quality member roster composed of exactly what producers are seeking. Our responsibility at PlayByPlay is not only to "fill the seats," but also "dress the house" for theatres in exactly the way a producer desires.
Producers view PlayByPlay as a marketing tool. By making complimentary tickets available to a limited and exclusive group of individuals it allows
From time to time, producers/theatres want to introduce theatregoers to their venue. They realise people who are familiar with a theatre and the work it produces are much more likely to purchase a ticket and attend another of its shows in the future.
PlayByPlay and its membership exist first and foremost as a service for producers and theatres to fill specific empty seats for a wide range of entertainment in London and the surrounding area. The types of productions we provide service for include: West End,
Discretion is of the utmost importance to PlayByPlay. Therefore, we cannot share any of our current or past shows or venues with non-members.
Members log in to our password protected website to see all available shows.
The shows with which we work are never shared with non-members.
We typically receive offers from the venues anywhere from a week to the day of an event. Occasionally, events will be listed further in advance.
Tickets are gifts from producers/theatres and are therefore, free of charge. PlayByPlay charges a £1-£3 service fee per ticket booked.